New year, new thesis theme

After some time reading about services and services economy, I ended up in something different but that makes more sense to me. It all started with product service systems (PSS). With a few more readings and thoughts about PSS, I was searching frantically about dematerialization and sustainability. Then I had a lecture about Technology Acceptance Model and Unified Theory of Acceptance and Use of Technology where I saw the kind of research that makes more sense to me. So nice that your research can produce something like an explanatory model with relations between independent and dependent variables!
In that moment I realized that I wanted to do quantitative research. About what? Services? Could not make a proper connection of that theme with a quantitative study... A few more clicks and searches about sustainability and I found it: Green Information Systems. What an interesting idea! To use IS approach to the problem of environmental sustainability. And there are so many topics to work here because it is so new... However, there are lots of opportunities and topics to investigate but not as much established facts about this new stream of research. This implies that I have to work with uncertainty but, more important than that, I am working with a passionate theme.

Product Service Systems

This is the topic that hit me after several months reading about services and service systems: Product Service Systems. It hit me because of different things, but mostly: dematerialization, reuse, sustainable consumption.
While many are already moving to the next buzzword, I am still sticking to sustainability. I have heard about regeneration, renewability and thrivability here, but I am still behind. For now I share this video that shows a very interesting perspective in consumption, PSS, and web 2.0. The 21st century is supposed to be the century of collaborative consumption, after one century of incredible overconsumption. This new paradigm focuses on trust, access over ownership, primacy of experience, and is advantageous for the consumer (me and you), communities, business, and the planet. Let it grow!

Collaborative Consumption Groundswell Video from rachel botsman on Vimeo.